After interviewing with 200+ customers and 10+ small and medium sized local supermarkets. We find that most people prefer those small
and medium sized local grocery stores in the neighborhood that can offer uniqueness and freshness instead of those big supermarkets like Costco. However, most of them don’t really like grocery shopping, they think it’s time-consuming, repetitive, and they have problem locating those groceries that they need in a new supermarket. Some of them start to order groceries online.